About Heidi
Heidi Boyd is the author of fifteen craft books with subjects that range from sewing to beading and recycled crafting. Her most recent title Fairytale Sewing was released late Fall of 2014 by F+W Media. Heidi's a regular contributor to Interweave's Stitch and BH&G Special Interest magazines. Her goal is to make sophisticated design approachable and easy for all.
Heidi has a fine art degree and began her creative career as an art director for a New England regional lifestyle magazine. After moving to Iowa she taught at the Des Moines Art Center, where she developed mixed media curriculum based on the museum's collections. She also brought hands on workshops to at risk communities.
Heidi got her start in professional crafting as a contributor to Better Homes and Gardens books and magazines. She created projects for the BH&G Kids section of the flagship publication. She was contributing editor to Crayola Kids magazine. For the last fifteen years her designs have appeared in Better Homes and Gardens Special Interest Halloween and Holiday magazines. Her work can also be found on Craftsy (Jewelry workshop and Sewing Kit Class), Familyfun, Crafts n' Things, Gooseberry publications, and several televised DIY segments on HGTV and PBS networks.
About the Kits
15 years ago, Heidi and her husband Jon founded a small business inspired by the success of her book Stitched Whimsy. Their product line has expanded to include Ornament, Softie Kits, Applique, Embroidery, Needlefelt and Paint Kits. Whenever possible their products feature locally sourced American-made materials. To insure each creators success every kit includes full-sized templates and a detailed illustrated instructional booklet. The kits put all the supplies at your fingertips so you can sit back, relax and enjoy being creative.
Currently over 100 charming designs are available as kits or instant PDF downloads.. Downeast Magazine regularly spotlights their designs in their Downeast Shop. Their kits were selected to be part of Barnes & Nobles experimental craft launch. They were also featured in Martha Stewart's American Made Marketplace. Boston Globe selected their Fox Hoop kit in their Creative Holiday Gift Guide. Their products are distributed nationwide in Botanical Garden Shops, General Stores, Craft Centers and independent Quilt Shops.
When they're not working on designs and kit assembly Heidi and Jon actively enjoy the natural beauty surrounding their midcoast Maine home with their two pups Phoebe and Archie. Their three grown kids have stayed nearby and often come home to share meals.